Our Mission

To be one of the leading companies in home care and personal care markets and form competition via designing products that fits to market needs and customer expectations and sustain cfe grup as a profitable company that our employees, customers, suppliers, partners and consumers are proud of.

Our Vision

Be a leading home care & personal care company by creating trustworthy , innovative products to increase the life quality of our consumers, for a clean world.

Our Values

• Reliable
• Ethic
• Loyal
• Respectful
• Devoted

Our Principles

• We focus on customer and consumer.
• We value the expertise.
• It is important to us to enable the participation of employees.
• The happiness and satisfaction of our shareholders are important to us.
• We like to be competitive.

Our Success Factors

• To be determined and deliberate
• To be flexible
• To be innovative
• To seize the market opportunities
• To form efficiency and speed on processes
• To be sustainable